About JAF

As a Visual Arts Exchange, "Yogyakarta Art Festival" is intended as a program that is consciously held as a reaction for a commodificative region in visual arts reality. It is undeniedable  that the high assessment of  the art works primarily painting  has become a public secret . It has to be followed  by art exhibitions.

In some countries, art event which is intended as an art  trading room, is not a brand new one. To identify events that  involve business atmosphere,  they are usually named as art fair. Some examples of events that can be named  here ; "Shanghai Art Fair", "Singapore Art Fair", "Basel Art Fair", "Beijing Art Fair" and "Melbourne Art Fair."

Jogja Art Fair becomes different from the art-fair held in other countries, because in this event, we offer JAF walls or stand directly to the artists and not to the gallery. The reason is, Indonesia and Yogyakarta particularly have a lot of artists who do not have direct access to galleries, art dealers and art lovers. For it, we, with full of awareness organize this event to broaden opportunity for anyone, especially, young talented artists for being able to promote their works.

Jogja Art Fair wanted  to begin the tradition  of art fair in Indonesia. Although it was marked with the locality of Jogjakarta, this event will open itself  in its wider networking  area, to the national and even international level, either in the participation of  artists, or the market distribution. Finally, as an event that has become  an idea for its sustainable organization, Jogja Art Fair will become an annual event that can be hold anywhere, not only in Yogyakarta.

Although the Indonesian art market is becoming more colorful  because of the skyrocketing painting that become the most salable artwork, Jogja Art Fair remains open itself  to the presence of  another  visual artworks, such as objects or three-dimensional   works, installation, street art, photography, video art, new media art, and others.

As part of  visual art discourse, Jogja Art Fair will become a conscious, explicit, and brave event to  show itself as an event that  is held and intended  to also measure itself  in the aesthetic reception framework. In the framework of aesthetics, the success of such event is determined  by the number of  nominal that is moving and involved in the sale and purchase  realized  in this exhibition arena. From this side, this event will indirectly show the partial face  of Indonesian art scene on various trends in the visual art that  are being sought  by the public.